Mwebe Morgan

I am a Writer

Mwebe Morgan

I am is a writer, editor, proofreader and content creator. I am the Founder of Mwebe Writes and Morgan Proofreading. I specialise in academic, technical and business writing. I love to work with business people, writers and students. I love narration, poetry, children writing, non-fiction. I hold a Bachelor's degree in Social Sciences from Makerere University, Post graduate diploma in Education, Diploma in Editing and Proofreading from the Centre of Excellence, London, and advanced diploma in multimedia design.
If you need my services, do not hesitate to contact me and we can get started today!

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Me

My Professional Skills

I am a writer, editor, proofreader and content creator.

Writing 75%
Editing 85%
Proofreading 95%
Content Creation 84%

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  • 38 Best writing apps and productivity tools for writers

    By Mwebe Morgan | 7th February 2022

    Are you a content writer, author, student, blogger, editor, or copywriter?

    Smart writing apps and productivity tools are now used by writers to help them write faster and more creatively. With so many free writing software, tools, and apps available, writers are spoiled for choice.


    You want the best creative writing software as well as tools to assist you with the task, but you don't want to spend a lot of money to improve your writing skills. Read this cheat sheet to help you write more effectively and quickly!


    I'm sure you've heard this saying, “A bad craftsperson blames his or her tools.”

    If you've heard this a lot, you might feel bad about looking for writing tools. Even seasoned authors require inspiration and a conducive environment to keep them writing. It's not ideal to spend every day at the computer looking for the perfect tool to make you more productive and enjoyable.

    If you can find appropriate writing applications, tools, and resources to help you create exceptional content, you'll thank yourself when it comes time to edit. Here are some of my personal favourites, organized into categories based on how they can be used.


          Table of Contents

    Writing Apps for Accuracy

           Word Processors

    Book Writing Apps

    Productivity Tools

    Top Apps for Bloggers

    Stock Image Sites

    Final word


    Writing Apps for Accuracy


    1. Grammarly

    Grammarly is one of my favourite writing tools, and I couldn't possibly list them all! Grammarly's products do more than just identify grammar and spelling mistakes; they also offer detailed writing enhancements focused on clarity, conciseness, and tone. Grammarly is a free web browser extension for Chrome, Safari, and Firefox, and you can check longer pieces of writing in Grammarly's online editor. Grammarly Premium, a paid service, includes additional features such as writing feedback, plagiarism detection, and style and vocabulary enhancements.

    1. ProwritingAid

    The majority of writers believe ProWritingAid should be at the top of this A-list. ProWritingAid is a one-stop-shop for online editing, writing coach and style guide. It detects overused words, transitions, vague and abstract words, and other potential pitfalls in your writing that your average grammar checker on the PC misses.

    The free ProWritingAid online editing tool allows you to upload your documents and gain access to over 20 in-depth writing reports, allowing you to quickly and easily improve the strength and clarity of your texts.

    You'll get an overview of your writing, as well as advice on how to improve it fast. You'll also be learning as you write, thanks to informational videos and blog articles that appear as part of the process.

    1. Ginger

    Ginger is an AI-powered writing assistant that corrects your texts, improves your style, and boosts your creativity. Ginger goes beyond spelling and grammar. It considers full sentences to suggest context-based corrections. This drastically speeds up your writing—especially for long emails, texts, or documents!

    Get suggestions from Ginger while posting a tweet, writing on Gmail, drafting a Word document, and anywhere you write!

    1. Quillbot

    Writing is difficult sometimes, but Quillbot perfects your work with grammar and sentence checkers. If you need to review your writing or check the grammar mechanics, QuillBot helps you make the editing process painless. QuillBot’s free online sentence corrector assists you in avoiding mistakes and polishing your writing, letting your ideas shine instead of your typos.

    QuillBot’s free online paraphrase and grammar checker tool to perfect your English. You can use it free for the first 125 words to paraphrase your writing and check for grammar, spelling, and punctuation errors. For more features, you can its annual subscription!

    1. Hemingway Editor

    Grammarly and the Hemingway Apps are almost in the same vein but differ a bit. Hemingway helps you improve your writing skills. This awesome tool focuses on sentence structure and readability rather than grammar and spelling. The Hemingway Editor removes unnecessary words from your writing. Wordy sentences are highlighted in yellow, while more egregious ones are highlighted in red.

    By emphasizing adverbs, passive voice, and dull, complicated words, Hemingway helps you write with power and clarity. For a small fee of $19.99 per license, you can make your writing bold and clear.

    1. Slick Write

    Slick Write is a free, sophisticated and powerful application that easily checks your writing for grammatical errors, stylistic mistakes, and other syntax features.  Are a blogger, writer, SEO professional, or student writing an essay! Slick Write takes your writing to the next level. It’s amazing! Check out Slick Write and see why it is the best.

    1. Grammar Lookup

    Grammar Lookup uses artificial intelligence to check grammar and punctuation mistakes in your writing, eliminate spelling errors and highlight 1000s of style issues to make your writing exceptional among other writers. It is the best proofreader for all because of its ease of use and rapid checking. It's free and always will be, so give it a shot.

    Word Processors


    1. Google Docs – Free

    Google Docs is a well-known online word processing application. Its collaboration and organization features assist you in writing a draft of your short story and sharing it with a few friends for feedback. 

    Google Docs allows you to save your documents in Google Drive, and also allows you to access them from anywhere. Google Docs is straightforward and lacks a plethora of bells and whistles. However, for writers who are easily distracted, the simplicity of Google Docs may be the key to focusing. You can use Google Docs offline too to write your documents.

    1. Microsoft Word

    Microsoft Word is a well-known word processor in the Microsoft Office suite. Microsoft Word, as one of the first word processors in the world, probably has the most formatting options. If you need to create a longer document with multiple sections or headers, Word has you covered. Be ready to buy a genuine licence to use its full potential.

    1. MS Notepad

    Microsoft Notepad is a fantastic tool for writing and copying programming code. Unlike MS Word, which automatically formats the code, rendering it unusable, Notepad retains the formatting precisely as you wrote it.

    Notepad allows you to produce neat text files in.txt format that can be opened in other word processing software such as Word. After you've produced the files, you can create, save, or print the document. To make it easier to use these tasks, keyboard shortcuts are available.

    1. Twords

    Twords bills itself as “the web app that nudges you to write.” The app works on three pillars: awareness, accountability, and consistency. Twords helps you become more conscious of your writing habits by tracking how much you write each day and month. When you miss several days of writing, your “accountability buddies” notify you. If you experience writer's block, consult a library of prompts, set a timer to challenge yourself to write for a set amount of time, or read an article about the habits of successful authors.

    1. Libre Office

    LibreOffice is a sophisticated and free office suite that is the successor to OpenOffice(.org), which is used by millions of people worldwide. For those looking for a free alternative to Microsoft Word, LibreOffice is an excellent choice. Its simple design and feature-rich tools allow you to unleash your creativity while also increasing your productivity.

    Writer (word processing), Calc (spreadsheets), Impress (presentations), Draw (vector drawings and flowcharts), Base (databases), and Maths are just a few of the apps included in LibreOffice, making it the most versatile Free and Open-Source office suite on the market (formula editing).

    1. yWriter

    yWriter is a word processor that divides your novel into chapters and scenes, allowing you to keep track of your progress while freeing up your mind to create. If an organisation is vital to you, you'll appreciate yWriter. This free writing program makes it simple to organize your narrative and character development! It will not write your novel, propose narrative ideas, or do any creative work for you. yWriter was created by an author, not a salesperson!

    1. WPS Office

    WPS Office is a professional and robust office suite that delivers significant features and computing capacity, as well as meeting various circumstances in daily life for rapid creation and cooperation. WPS Office demonstrates a passion and creativity to help you stand out among your peers. To manage your filing, you can sync local folders or files to the cloud. WPS offers thousands of professional free templates organized by category. You can use these templates to personalize your creative designs on work papers including resumes, project plans, reports, and courseware.

    1. Calmly Writer

    Calmly Writer is a free online editor with a simple, unobtrusive, and easy-to-use user interface that focuses on what you want to say. Calmly Writer is available for free desktop use! Because the Desktop App can work on local files directly, you only need to save the documents in your Google Drive or Dropbox folder (having installed some of these applications). Calmly Online can open and save Google Drive documents.

    1. Scribus

    Do you develop beautiful layouts for your text as a writer? If so, Scribus might be a good fit for you! Scribus is a free and open-source framework for creating rich, professional layouts for everything from one page to magazines. While it does require some understanding to get started, Scribus is both easier to use and less expensive than overrated products such as Adobe InDesign.

    Book Writing Apps


    1. Shaxpir

    Shaxpir is more than just a word processor. It's a personal writing place where you may flesh out fresh ideas for novels, memoirs, short stories, articles, and more. Shaxpir's drag-and-drop features make it simple to reorganize your manuscript, modifying the order and hierarchy of chapters to discover a structure that works for your plot.

    You have a story to tell, why not use Shaxpir to create your own worlds and populate them with various characters?

    1. Scrivener

    Scrivener is the go-to tool for writers of all genres, with best-selling novels, screenwriters, non-fiction writers, students, professors, attorneys, journalists, translators, and others using it daily. Scrivener, in my opinion, is the best writing program for authors. Scrivener will not tell you how to write; instead, it will offer you everything you need to start and continue writing.

    Scrivener is designed for extensive writing projects, and it eliminates page anxiety by letting you produce or research your material in any sequence, in as large or tiny portions as you like. Have a wonderful idea but don't know where to put it? Scrivener is free for 30 days!

    1. KDP Wizard

    KDP Wizard works by integrating your Kindle Direct Publishing data with Airtable, a powerful yet user-friendly database application.

    Because KDP Wizard only acts as a bridge between your Amazon KDP data and the trusted Airtable API application — no one stores your data or routed through a third-party server. It's completely safe and secure.

    Back up your entire KDP bookshelf — one page at a time, or one book at a time. KDP Wizard will present your data for you all to use to increase your productivity straight within your KDP account bookshelf and the Chrome browser extension.

    1. Kindle Create

    Kindle Create (from Amazon) is a free interior formatting tool that works well with most books you want to publish on Amazon, but there are requirements and supported features we want you to know about before you download. 

    Kindle Create gives a step-by-step tutorial to format and create a professional quality kindle book.

    Productivity Tools


    1. Evernote

    Evernote is a software program that syncs digital items across all your devices. Tame your work, organise your life! With your notes, tasks, and schedule all in one place, you can remember everything and accomplish any project in time. 

    Work anywhere—Keep important info handy—your notes sync automatically to all your devices. Evernote remembers everything—make notes more useful by adding text, images, audio, scans, PDFs, and documents.

    1. Todoist

    Todoist is a task management application that helps writers and others create to-do lists and custom schedules, so you can work more effectively. The best writers can organise and prioritise their work, using Todoist. You can create recurring tasks!

    Clear your mind and regain clarity and serenity by getting all those things out of your head and onto your to-do list (no matter where you are or what device you use). 

    You will be surprised at how this app helps you set and achieve goals. Never worry about forgetting a critical task again!

    1. Diaro

    Diaro's user-friendly interface allows you to organise everything conveniently, whether it's a short note or a lengthy diary entry. Your life is valuable as a writer, and if you're the type who documents the life and wants to remember every moment, good or bad. Diaro is an advanced and powerful diary application that can keep a journal or simply take notes.

    Diaro assists you in organising and documenting your thoughts and memories. The best part is that you can include photos or locations with your entries and share them with others via email and social networking sites. Because your diary will be password protected, you will never have to worry about others uncovering your deepest, darkest secrets with this award-winning software.

    1. Milanote

    Milanote is a simple application for organizing your thoughts and projects into visual boards. As a writer, visualisations can help you keep track of everything from character relationships to the order of scenes. Milanote enables you to collect everything in one place and to write notes and to-do lists (handy for keeping yourself on track with your book writing plan), upload images and saves images, texts, and links from the web.

    1. Focus Writer

    FocusWriter is an excellent tool for writers who are easily sidetracked. Sometimes, technology can be awfully distracting. Having too many features in your writing programme can be too much clutter to focus on writing! Focus Writer is free, multiplatform, and open-source. It provides live statistics for words and paragraphs, dictionary support, tabbed organization, and the ability to establish daily goals. FocusWriter is what you need if you are searching for a good tool focused on the writing field.

    Top Apps for Bloggers


    1. Canva

    As writers and bloggers, we don't just have to worry about the words we put on the page (or screen). Many of us must create images for our work, whether that's a cover photo for a blog post or a graphic to promote our writing or book on social media. Canva is an incredible, powerful free tool for creating gorgeous images.

    Canva's drag-and-drop templates may assist you in creating anything from a Pinterest image to a book cover. If you're hesitant to learn Photoshop, Canva is an astounding alternative to help you create rich, high-quality graphics. More manna from heaven is available with the Canva Pro edition.

    1. Portent’s Idea Generator

    The Content Idea Generator on Portent allows you to generate catchy titles for your next blog post, podcast, or video. The Content Idea Generator on Portent allows you to generate catchy titles for your next blog post, podcast, or video. Simply enter your subject and the Idea… Portent will do the rest! Simply enter your topic, and the Idea Generator will generate a creative title and advice on how to take it to the next level.

    1. Hubspot Blog Ideas

    Even the best writers experience writer's block occasionally. Simply ask Stephen King! When it feels impossible to come up with new content, Hubspot's Blog Topic Generator can assist you.

    Blog Topic Generator by Hubspot Just enter three nouns into the generator, and you'll have a week's worth of topics in seconds! It’s that simple!

    1. Fyrebox

    As a writer, you know the importance of engagement and finding lists for the site. Fyrebox facilitates quick quiz making for your website. Just create quizzes to generate leads, to teach your students or visitors, or simply to entertain. Last, Fyrebox adds Interactivity to your teaching, helps you do market research, and helps your business to grow.

    1. ShareThough Headline Analyser

     

    The headline analyser provides several readabilities, SEO, and sentiment scores. It differentiates between common and “weasel” words, which are those that don't help convey much meaning.

    It provides tips for improving SEO in your headlines. You'll discover how to use power words and positive word counts.

    1. Website Grader

    Website Grader is a free online tool that evaluates your website based on key metrics such as performance, mobile readiness, SEO, and security.

    A website grader is an inbound marketing tool that provides a grading of your website. The website grader evaluates your website's strengths and weaknesses using a 100-point scale.

    1. Privacy Policy Generator

    New writers face an uphill task of creating privacy policies on their websites. Not everyone understands how to create a Privacy Policy agreement, particularly with CCPA, GDPR, CalOPPA, PIPEDA, or Australia's Privacy Act provisions. You will be in the dark if you are not a lawyer or are unfamiliar with Privacy Policies. Some people may even take advantage of you because of this. Some people may even attempt to extort money from you. That is where the privacy policy generator comes in to assist in protecting you by creating a Privacy Policy.

    Stock Image Sites


    1. Pixabay

    Pixabay is a thriving creative community that shares royalty-free photos and movies. Discover the greatest Pixabay free pics! Images and videos are licensed under the Pixabay Licence and may be used for nearly any purpose, including commercial purposes. Although attribution is desired, it is not needed.

    1. Pixlr

    Welcome to Pixlr, the undisputed leader in photo editing and design software. For free, you can edit photographs and create gorgeous graphics straight in your browser, on your phone, or your PC. Begin with an empty canvas, a photo, a video, or one of our professionally designed themes. Pixlr allows you to create templates, animations, remove backgrounds, use filters and effects, and create collages.

    1. Pexels

    Pexels gives you unlimited access to over 3 million free, high-resolution photos and videos. You can use all images for free, or even for commercial use. All images are completely royalty-free and licensed under the Pexels licence. Use them for any project you want.

    1. Unsplash

    Unsplash is home to over 3.5 million free high-resolution images brought to you by the world's most generous community of photographers. The entire Unsplash library consists of curated high-resolution photos now freely available for your use, if you acknowledge the source.

    1. Free Images

    You can browse the free images' platform with over 300,000 free stock photos, just like on Pixabay. You can quickly locate the ideal royalty-free image and download free, high-quality stock images for personal or commercial use.

    1. Stock Snap

    Stocksnap understands how important it is to find the exact right image for the success of your creative project as a writer.

    Whether you're designing a business website, a print brochure, a digital, or magazine ad, or some other brilliant creative project, you know that a great image elevates your content from “good” to “great.”

    Stocksnap helps you to succeed, create compelling, eye-catching, attention-grabbing work on the web using sharp, arresting visual images.

    That is the reason for StockSnap's existence.

    Final word


    All authors have access to a plethora of writing programs, software, and resources. There are writing applications and tools available that can be utilized for any writing assignment, both paid and free.

    You don't have to spend a lot of money to get some top writing software and tools.

    Hooray! For word processing, book writing, short story writing, and spelling and grammar checkers, there are various open-source and free software choices.

    Are you ready to start writing a book or working as a content writer or blogger? The writing tools on this list will therefore be more than enough to get you started on your trip.

    The majority of the software and tools are user-friendly and easy to learn. What's your justification for not writing?

    Mwebe Morgan is a content producer, writer, editor, and proofreader. He specialises in academic, technical, and business writing. Mostly, he works with business owners, writers, and students. Also, he loves narration, poetry, children’s literature, and non-fiction.



  • Poem: A mother's daily hustle


    A mother's daily hustle

    By Mwebe Morgan 

    Today, she walks awfully slow,

    Across the rain-drenched streets,

    Balancing a heavy basket woven of reeds,

    On her plaited, dark head.


    She stops at a busy intersection,

    To check for inbound traffic.

    Her wet feet waddle through,

    The whirling run-off.


    She scoffs at the street children playing in the drizzle.

    One of the older boys tries to snatch some ripe yellow mangoes,

    But she lifts her heavy basket higher,

    And she walks briskly toward a political gathering, and to safety.


    Powerful political speeches can be heard,

    From the shielded loudspeakers on trucks,

    Such rallies have promise,

    In her line of business,


    The customers love her,

    Enormous Washington-grafted oranges,

    And Kenya's flavourful red mangoes,

    For two years running,

    She has worked the killing streets. 

    She has had direct run-ins with the police,

    But she has to sell her fruits,

    Herbs and vegetables,

    Her children depend on her,

    Her income feeds them.


    She was a primary school teacher,

    In a middle-income neighbourhood,

    Then came the Covid-19 pandemic,

    A viral disease that originated in China.

    After many fatalities, the government,

    Ordered a lockdown and shutting down,

    Schools across the country,

    And as well as border crossings.


    Sometimes, she sits by herself,

    In a dark corner and weeps silently,

    Matilda, her youngest daughter,

    Can't get enough breast milk,

    Michael, the four-year autistic boy,

    Bangs his head on the frail cupboard doors,

    And screams for the porridge and food,


    Marjorie, now only seven years,

    Cares for her siblings,

    As her mother travels,

    Mean roads of Kampala, 

    Selling her merchandise.

    They live in a two-roomed hovel,

    A distasteful, filthy shack, 

    Plagued by buzzing mosquitoes and slimy toads,

    That pay her family nightly visits.


    They had moved out of their former home,

    When her sick husband was transferred,

    To the intensive care unit.

    His medical bills had shot up dramatically,

    And their savings ran out like mist on a sunny day.


    Hospitals ran out of oxygen reservoirs,

    She bought oxygen cylinders on the black market,

    From the unscrupulous middlemen,

    And the hospital personnel who demanded

    Land titles, car cards and life savings,

    Then, comes the slow, and agonizing death.

    With her husband's death from Covid-19,

    And without government support,

    And help from her previous school,

    The Bank came knocking on her door!


    Now, she walks the streets hawking for survival,

    Sometimes her young family starves,

    She endures the daily intimidations,

    From the local authorities,

    Who confiscate her stock,

    On tramped charges,

    Every day, she also contends with the criminal gangs.


    Her academic credentials and experience are,

    Useless in this low-paying country,

    That abuses her teachers, doctors, and

    Other significant occupations.


    Many widows like her scramble each day,

    To provide food, clothing, and shelter for their families,

    While the corrupt government fat cats,

    Sit on their hands and enjoy the plunder,

    They invest millions of dollars and other forms of Aid,

    back in the USA, EU & UAE.

    Those funds are meant for vulnerable 

    women and young people.

    The ruling elites rhetoric is that,

    "They fought to end dictatorship!," 

    "They brought the people sleep!"

    "They empowered the women!"


    The International AIDS Day drew attention,

    To growing numbers of young girls and boys,

    And women turned into prostitution, 

    Some are drug mules working for notorious international cartels,

    Others have been smuggled into the Arab countries,

    To work as domestic servants, 

    While some are now pleasure tools,

    For the oil-rich sheikhs and their sons.


    Let's salute these mothers of Africa,

    Who put food on our tables, 

    Buy clothes, and build the shelters.

    Despite all tribulations, they love us back.

    These charismatic women are the unsung heroes,

    Of our generations. 


  • The Genesis and Proliferation of Smart TVs: What are your thoughts on Smart TVs? How can you stop them from collecting your data?

    The Genesis and Proliferation of Smart TVs: What are your thoughts on Smart TVs? How can you stop them from collecting your data?

    By Mwebe Morgan | 04th February 2022

    Smart TV is an internet-connected television that provides a variety of online services, including on-demand video from apps such as BBC iPlayer, ITV Hub, and All 4. Smart TVs can also access streaming services such as Netflix, Hulu, and link to other devices such as smartphones. Smart TVs do stream content and services to the TV via your home network or broadband connection.

    Smart TV viewers watch TV shows, listen to music, browse online, play games, access their files in the cloud, and share screens. Anyone can cast using Miracast software- Users to view material from their smartphones, tablets, or iPads on their TV screen and vice versa.

    Smart TVs have also demystified online learning after the Covid-19 outbreak in March 2020. Schoolchildren can now access school programmes, classes, and lab experiments from the comfort of their homes sitting in front of Smart TVs.

    Table of contents


    How does Smart TV work?                                                                                 1

    Do You Need a Smart TV to stream online content?                                         2

    What features to search for when buying a Smart TV?                                         2

    What does a Smart TV do that a regular TV doesn’t?                                         2

    What does your Smart TV know about you?                                                         2

    What does your Smart TV do with your data?                                                 4

    How do streaming services gather your data?                                                 4

    What is automatic content recognition (ACR)?                                                 4

    Should you use your TV as a browser or your smartphone as a TV remote?    5

    How do you stop your Smart TV from harvesting data?                                 5

    In conclusion                                                                                                         6


    How does Smart TV work?

    Smart TVs make use of wired Ethernet and built-in Wi-Fi, and software or an operating system/platform to access, manage, and view online and network-based media content with no satellite decoder connection.

    When your Smart TV links to the internet, you’ll access an integrated platform (a menu of apps that pops up when you switch it on) that highlights the TV’s impressive features. Platforms differ based on the manufacturer of the device. Smart TVs commonly use the Roku platform, whereas Vizio Smart TVs use SmartCast.

    Do You Need a Smart TV to stream online content?

    You do not need a Smart TV to watch web content or use other apps on your TV. Instead, you can outfit a conventional TV with smart capabilities by using a streaming device such as the Amazon Fire TV Stick or Roku Streaming Stick, and other generic Android TV boxes.

    If you search for a Smart TV, you’ll find many intelligent devices on the market today. Even if you are not specifically looking for this function, it may be featured on the TV you choose. If so, you will discover that smart features open new possibilities on how you watch TV, movies, and other content.

    What features to search for when buying a Smart TV?

    Smart TVs have become popular in recent years, giving extraordinary features that ordinary TVs could only dream of. Sony Bravia, LG, Samsung, and Panasonic smart TVs contain unique features such as;

    • OLED (Organic Light Emitting Diode), LCD (Liquid Crystal Display), and LED screens (Light Emitted Diode) – produce vibrant colours, higher contrast, and an overall more delightful viewing experience for customers.

    • HDMI and Other Connection Ports – These are a set of connection ports to other peripherals such as DVR, DVD players, game consoles.

    • Screen Resolution – The higher the screen resolutions the better. A higher resolution of 1980 × 1080 does offer a superior picture experience.

    • Refresh Rate—relates to how television can refresh the display image (frame) per second.

    • HDR Compatibility—High Dynamic Range is a technology that can increase a picture’s dynamic range between light and dark spots of an image (i.e., the contrast).

    • Screen Size – Always ensure that you first measure your space and identify a viewing platform where you place your Smart TV.

    What does a Smart TV do that a regular TV can’t?

    https://pixabay.com/users/geralt-9301/ 

    A Smart TV connects to the internet via Wi-Fi or a hardwired Ethernet connection to stream entertainment and TV programming. 

    You may download apps, connect to social media, read internet material, and even download and stream music and movies besides watching your favourite television shows. A traditional, analogue television can only link to DVDs, game consoles, digital video recorders (VCR), satellite decoders, and other devices.

    What does your Smart TV know about you?

    Watching TV may be a harmless activity, but as TVs become smart—and connected to the internet via your network – they are also getting the power to spy on you, much like Big Brother. Smart TVs from Panasonic, LG, Samsung, and Sony collect data when you turn them on, both from the TV and the operating system and apps. Then, we have TV-connected gadgets, such as Google’s Chromecast, Apple TV, and Amazon’s Fire Stick.

    Smart TVs are no longer mere gadgets for displaying material; they have evolved into two-way mirrors that secretly monitor you in real-time. This nefarious snooping is by a network of advertising, data brokers, and, worst of all, hackers, hidden behind firewalls. According to the FBI, hackers can invade your privacy by utilising webcams and voice control, such as Alexa, to steal your credit card information or blackmail you.

    Rowenna Fielding, the founder and director of privacy consultancy Miss IG Geek, claims she can tell when a woman, for example, is in a relationship with a man. She can know the income bracket from the devices used, including the beliefs of the users. She can also learn about the values and cultural origins portrayed in the media we consume. Likewise, she may also locate one’s residence using the IP address (internet protocol) and determine when a person is using a Virtual Private Network (VPN). 

    Winston privacy has unmasked the spying and cloaking behind the VPNs we use. These VPNs do not protect your online privacy. Winston pointed out startling information about these VPN companies. Six Chinese companies own 30% of the top VPN firms and remember in China, VPNs are illegal. Second, the Chinese own half of the most popular VPN smartphone apps. Last, the top 101 VPNs are owned by just 23 parent companies.

    Most VPNs are run out of countries with lax privacy laws and many are hostile to the US, the UK, EU, including China, Pakistan, and Russia. Why do they want the data so badly?

    Fielding continues that you can view what your partner, roommate, or family member watches if you share a Netflix account. Sharing of passwords allows others to view your account information. 

    Smart TV snooping is tough to avoid. Researchers from Northeastern University and Imperial College London discovered that TVs and smart gadgets rout private data to Google’s Ad company and Netflix even when consumers did not have Netflix.

    ‘Online content streaming is increasingly dependent on collecting a big treasure trove of data on you,’ says Pat Walshe, data protection and privacy specialist, and the managing director of Privacy Matters Ltd.   On Netflix, this includes what you viewed and when you watched it, where you paused and where you stopped, the devices you used to access the video, and your location.

    Walshe continues, ‘Every data point says something about you and offers recommendations. Netflix can use this data to comprehend where most customers stop watching, so they can improve next time.’

    So, what vital information does Netflix cream off, and what steps can you take to make the service more private?

    The manufacturer determines the information your Smart TV gathers, depending on its brand, and version. According to Toby Lewis, Head of Threat analyst at cybersecurity firm Darktrace, confirms that Smart TVs collect covertly audio, video, and TV usage data in principle.

    One feature that has the potential to collect a big amount of data is voice activation. Microphones and software are listening for commands and can record conversations and other sounds that are within range. These recordings may be forwarded to third parties for analysis.

    Another issue to address is cross-device tracking. According to Fielding, data acquired by your Smart TV is more valuable when integrated with information from other smart devices such as mobile phones, laptops, and home automation equipment. ’This allows individuals to be profiled: geolocation history, web browsing activity, and social media information may be added to TV data.

    We also have cookies and trackers. Apps and browsers on Smart TVs, like webpages, use cookie- and pixel-tracking technologies to track, recognise, and identify devices for user profiling. "Most apps installed on your Smart TV will be snooping to a huge network of advertisers and data brokers, “claims Fielding.

    What a Smart TV does with your data?

    Photo by Taryn Elliott from Pexels 

    No simple answers exist. According to Lewis, what your Smart TV does with the data is complex and ‘very opaque’. 'When examining what a Smart TV performs on the network, it is frequently unclear who captures sensitive data and where it is delivered.'

    Most TV brands do have not much difference between them.  Manufacturers claim to use your information for 'personalisation' and content quality. However, it is typical for this data to be sold to third parties, whether anonymised or semi-anonymised, such as advertising businesses or streaming services. Lewis further explains that once the data is sold, the manufacturer has no control over it, depending on the Terms and Conditions (T&Cs) and privacy settings.  It is unclear what data is transmitted back, and it’s difficult to change default settings once you have consented to them. 

    How do streaming services gather your data?

    Streaming services on a Smart TV stealthily collect and send over large proportions of personal data to apps like Netflix, Amazon Prime, and Now TV. The companies claim to only utilise data for essential services like recommendations and credit checks, do not mention data collected. Sensitive information includes device identifiers, geolocations, browser types, email addresses, and payment information. 

    Netflix’s recommendations algorithm improves the service’s quality by assisting you in deciding which shows to watch. If you use a browser to access Netflix, you may change the privacy settings to minimise data gathered and shared. However, most of the information Netflix collects, such as the episodes you watch and when you view them, is essential to the service you cannot opt-out of it.

    VIZIO, which manufactures popular, high-quality Smart TV sets, agreed to pay the FTC (Federal Trade Commission) a $2.2 million fine. As it turned out, Vizio tracks what their owners watch and send that information back to the company's servers, where eager advertisers salivate over its data hauls. 

    What is automatic content recognition (ACR)?

    Let's observe another eerie aspect to consider is called automated content recognition (ACR).  By default, the activated ACR feature combs and employs analytical approaches to recognise video and audio running on the TV; matching it against a large database to determine what is streamed. 

    Photo by Ksenia Chernaya from Pexels 

    Jake Moore, a global cybersecurity adviser at security company ESET, (Internet Security and Antivirus company) mentions that manufacturers share and sell viewing data and habits to advertisers to target you with advertisements. He adds that when your TV is connected to your home router, data will contain your IP address and location. 

    In principle, ACR may be utilised for more vivid profiling. Lewis mentions that ‘with the analytical technologies available, data from facial recognition, sentiment analysis, speech-to-text and content analysis could be gathered to build an in-depth picture of a user’.

    In a nutshell, Lewis pinpoints that ACR may theoretically be analysed for political position, race, socioeconomic situation, and other factors. 

    Many have asked if you can use your TV as a browser or your smartphone as a TV remote. Yes, you can. You can download a specific TV remote app from the Google Play store, and you navigate the nooks and crannies of your smart TV.

    This is a complicated task! Using your TV’s browser may be appropriate, but it’s a massive onslaught for ominous hackers. This is because your Smart TV browser lacks the antivirus and other security settings found on your smartphone or PC.

    According to Dr Francisco Navarro, an expert from De Montfort University’s Cyber Security Centre in Leicester ‘cyber-attackers can eavesdrop on browser traffic and compromise cookies that handle authentication to online services. According to him, social media accounts and online banking will be vulnerable to hackers. It’s imperative to be wary of these threats.

    How do you stop your Smart TV from harvesting data?

    Smart TVs gather data if they are connected to the internet, and you cannot prevent this from happening. Often, it is not in your best interests to do so because it will interfere with your viewing experience—consider Netflix’s helpful recommendations features!

    However, take basic precautions to protect yourself from Smart TV snooping. In the settings, turn off ACR, disable customisation, opt out of advertising features, and cover or disable cameras and microphones.

    It’s also critical to secure your router and create a guest network. You can increase security by declining online tracking when offered and installing software updates when they become available. 

    For Netflix, options exist to be enabled in your account settings to increase your privacy. Go to your Account, click Settings and you can opt-out of test participation.

    In your Account settings, scroll down and click on your profile, this will take you to Communications Settings, which Netflix has defaulted to On. Turn these off by unticking the boxes, but it will continue receiving updates on new shows and tailor-made suggestions. In your profile, under Marketing Communications, you ensure that you haven’t opted into allowing Netflix to use your contact information ‘to send promotional communications on third-party services’.

    Under Social Settings, you can see if you have logged into Netflix using Facebook – a service the streaming provider no longer offers – and remove your account if so.

    Another way to stop data tracking is to reset your smartphone via a device ID, such as Apple’s identifier for advertisers (IDFA). On your iPhone, you can adjust using Apple’s App Tracking Transparency settings. When viewing Netflix on a browser, Fielding recommends using tracker blockers such as Privacy BadgerGhostery uBlock Origin and clearing cookies.

    If you are sharing your account with other family members or friends, and want to hide titles from your viewing history, go to your AccountProfile & Parental Controls. Click on the profile you want to update and Open Viewing Activity. On the Activity page, click on the hide icon next to the episode, series, or title.  You can also hide your viewing history, by selecting the Hide All option at the bottom of the page. This will hide your history from anyone with access to your account, but Netflix itself can still see what you’ve watched.

    Because the router communicates with your Smart TVs, it is the most important device in your home. It monitors incoming and outgoing traffic, functioning as a sentinel to ensure that no hazardous information enters or leaves. It manages access to your home Wi-Fi network and all your phones, tablets, computers, and other devices. When one acquires access to that network, whether it’s a faraway hacker or your next-door neighbour, this intrusion compromises those devices too. 

    It is preferable to change the Wi-Fi password frequently. Yes, it means you must reconnect your devices! Tiresome! Isn’t it? However, you will reduce unwelcome intrusion from cyber-attacks and unwanted snoopers.

    Reddit tech enthusiasts advise against connecting your Smart TV to the internet. But then it wouldn’t be a Smart TV, would it?

    Remember, it is vital to maintain your router safe. Fortunately, these steps aren’t too difficult or time-consuming, and they will reduce your risk.

    In Conclusion

    Finally, while Smart TVs are exciting developments in this digital millennium, it’s prudent to double-check their features before spending your hard-earned money. Check to be sure you’re buying a Smart TV with advanced whistles and bells. However, do not allow your Smart TV to be Pandora’s box when you use it. Be alert of the incursions those TVs make, and prevent Big Brother from spying on you, and stopping hackers in their tracks. The fantastic news is that Smart TVs have transformed the way we watch television. According to current statistics, the number of Smart TV users in the United States will reach 119 million by 2022, accounting for approximately 58.3 percent of all connected TV users.

    Mwebe Morgan is a content producer, writer, editor, and proofreader. He specialises in academic, technical, and business writing. Furthermore, he works with business owners, writers, and students. Also, he loves narration, poetry, children’s literature, and non-fiction.


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    Mwebe Morgan is a proud graduate of Makerere University, Kampala where he earned a BA in Social Sciences, Post Graduate Diploma in Education, Advanced Diploma in Multimedia and Website Design, Certificates in Computer Science and Project Planning and Management, and recently in 2021, obtained a Diploma in Proofreading and Editing from the Centre of Excellence, London, UK.
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